Whitening used to be a trade-off. It isn't anymore.

  • Whitens without stripping

    PAP lifts coffee, tea and wine stains gently — without peroxide, without harsh abrasives, without the burn.

  • Rebuilds as it brightens

    nHAp is the mineral your enamel is made of. It fills microscopic cracks for a smoother, brighter surface — whitening by restoring.

  • Clean, transparent formula

    No peroxide. No fluoride. No filler actives. Just the ingredients that do the job — and nothing that doesn't.
Our standards
DrWhiten Safe Whitening Toothpaste

Daily Enamel Care · 10% nHAp · Peroxide-Free · Fluoride-Free

Safe Whitening Toothpaste

Formulated for Daily Enamel Care with 10% nHAp — the same mineral your enamel is made of. Gentle whitening, fluoride-free, fresh mint flavor. No peroxide, no sting.

10% nHAp · Gentle Whitening · Fluoride-Free · Fresh Mint · 4.23 OZ (120g)

Shop the toothpaste — $12.99
DrWhiten Probiotic Fresh Toothpaste

The new probiotic line

Probiotic Fresh Toothpaste

Fresh breath that lasts past brushing — made with a 7-strain probiotic complex. Gentle, low-abrasion and peroxide-free. Mint grape flavour, 4.23 OZ (120g).

Peroxide-free · 7-strain probiotic complex · Fresh breath · Gentle daily care

Shop Probiotic Fresh — $12.99

Shop the routine

Every DrWhiten product, in one place.

DrWhiten nano-hydroxyapatite enamel remineralization illustration

nHAp

Rebuilds & protects

The same mineral your enamel is made of. nHAp fills microscopic cracks and smooths the surface, so teeth look brighter because they're restored — not because they've been stripped.

DrWhiten PAP stain-lifting molecule illustration

PAP

Lifts stains, gently

A cosmetic-grade whitening molecule that breaks apart the stain molecules from coffee, tea and wine — with no peroxide, no burn, no harsh after-feel.

Three steps. Two minutes. Every day.

  • DrWhiten Safe Whitening Toothpaste

    1. Brush

    A pea-sized amount of DrWhiten Safe Whitening Toothpaste, twice a day. No need to rinse right after.

  • DrWhiten Purple Duo-Effect Strips

    2. Treat

    Use Purple Duo-Effect Strips 2–3 times a week when you want a visible boost.

  • DrWhiten Fresh-Breath Whitening Spray

    3. Top up

    Fresh-Breath Whitening Spray after coffee, before a meeting, whenever you need it.

FAQ

Questions, answered

Is DrWhiten safe for everyday use?

Yes. The Safe Whitening Toothpaste is formulated for twice-daily use: no peroxide, fluoride-free, and designed for daily enamel care.

How is this different from peroxide whitening?

Peroxide whitens by oxidising stains aggressively, which is why it often comes with a sting or a burn. DrWhiten uses PAP, a cosmetic-grade molecule that lifts stains gently, paired with nHAp to care for the enamel surface.

How long until I see a difference?

Most people notice a brighter, smoother look within two weeks of twice-daily brushing. The strips give a more immediate visible boost. Results vary from person to person.

Does it contain fluoride?

No. DrWhiten is fluoride-free and peroxide-free. If you prefer a fluoride toothpaste, speak to your dentist about alternating.

What's your return policy?

30 days, no questions asked. Use the tube — if it isn't the gentle whitening you were hoping for, tell us and we'll refund you in full. You don't even need to send it back. See our Shipping & Refund Policy.